Youtei Yusui Political Water

Mike GristFood / Drink, Japan 3 Comments

Lots of things get politicized in life. Rock has been political for a long time- Band Aid, Live Aid, U2 are heavy into politics. Food got political with Freedom Fries vs. French Fries for a while. Environmental concerns politicize a lot of regular products, as they switch their packaging and production methods to more eco-friendly ones.

This is the first time I’ve seen water politicized though, especially for such a short term duration. This water is from Mt. Youtei in Hokkaido, where the 2008 eco-summit will be held for 3 days next week.

I do wonder what the rationale behind this kind of ‘advertising’ is. Is it to encourage me to attend the summit myself? Or is it just to encourage me to ‘get behind’ the process, or even encourage others to ‘get behind’ it too?

If so, I wonder if I ought to wave this bottle around like a sign as I walk down the street, to show off my allegiance. Or would I be better off wearing it pinned to my sleeve like an AIDS ribbon, to show solidarity with the cause? Perhaps if I cut off the front panel like so:

then I could wear it on my tie-clip or stick it to my bag like a badge.

There’s a blurb on the side that might prove illuminating:

At first glance this seems fine, except for the rather glaring mention of asepsis. Upon closer inspection though I was disturbed to note that the water has been ‘relieved’ from a mine in Mt. Youtei’s snow gorge. Mt. Youtei relieved itself into this political water bottle, which I have now drunk.

How did it taste? It tasted like water.

I haven’t made my badge yet, so in the mean-time I’ll settle for a bit of proselytizing. People, Love the Earth! (and buy Youtei Yusei relief water…)

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Comments 3

  1. Well how cool is this. Colorlessness…that is good…..will have to remember that. Did it taste like ordinary mineral water?

  2. Post

    Mom- it tasted just like regular mineral water- but with the added boost that I was in some nebulous way supporting the G8 eco-meet. Way to stick it to the man, me!

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