Coppertone have gone nuts recently in Shibuya station, plastering at least the Yamanote line north-bound platform with pictures of bikini-clad women (and little girls) with a dog biting their butts. When I first saw this I did a double-take, turned the other way, saw a similar ad where a little girl was getting her butt bit, and started to wonder if the whole thing wasn’t just a bit too weird for its own good.
Of course they are replicating the Coppertone logo, a little girl getting her butt bit by a dog, but isn’t that an odd logo to have anyway? What is the company saying about it’s product?
Despite that oddness, I found myself getting to like the campaign for its ‘out-there’ boldness. It certainly stands out- the dog is a gimmick that makes the brand unique, so all they have to do to keep it interesting is keep varying the models- like so:
This one is waiting to be knighted by the Queen, and is pretending the dog isn’t there (it’s quite unseemly).
This one is saying- “Ha ha ha, good joke, but seriously guys..”
This one is a no-good hippy. Put some shoes on, hippy!
This one is showing us what Marilyn Monroe kept underneath her dress.
Here’s another little girl- she looks most like the logo. I guess she knows she did something naughty, and now Satan has sent a demon-dog to punish her. I bet she left the lid off the cookie jar.
There a whole bunch of other models, including a guy dressed as a girl, and a girl with a manga face mask on (yes, weird). You can peruse them all at the Coppertone site here. There are a lot!
You can see all MJG’s Tokyo content here:
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