Kit Kat Triple Berry

Mike GristFood / Drink, Japan

Kit Kat in Japan exemplify the gad-fly product life-cycle model that rules the confectionery business here, in that they constantly release colorful new but very short-lived product variants.

To see a wide range of past Kit Kat flavors- check out my friend Mike’s website, including white, peach, strawberry, bitter, orange, cherry, and cherry blossom.

 

 

The latest flavor, just released in the past day or so, is Kit Kat Triple Berry- with Strawberry (1.9%), Blueberry (1.1%), and Cranberry (2.8%). I guess Strawberry is a berry but it seems strange to think of it as such. Berries are normally round I’d say.

The packs are bright and exciting. Is that snow falling in the background, or stars? Neither really have anything to do with berries, but I don’t suppose that matters. Looking closely at the Nestle logo, is it supposed to be inside a heart? It’s kind of a mutant heart, if so.

The bars are a milky pink color, and give off a strong cotton-candy strawberry milkshake kind of smell, not completely unpleasant, but quite overpowering.

Chomp! As expected, it’s cloying and incredibly sweet, milky, I’d hesitate to say strawberry-flavored, preferring red-flavored. But, and this was the pleasant surprise, there was a slight kick from I suspect the cranberries, a sour tang in the aftertaste that was quite refreshing after the milky blah of the red flavor. Kit Kat Triple Berry- 3/5. Not awful.

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