Category Archive

I’ve had the first 3 books in the Chris Wren series out for about 9 months now, but I’ve been holding back on launching it as a boxset because I wanted book 4 to be available before I did that. But, um, why? It’s an odd one, to be so worried about losing the follow on sales that I don’t get potential sales right now. To cut this Gordian knot, I looked at what Mark Dawson does and found an answer I kind of already knew. Book 4 not written yet? Make it a pre-order. Not sure you can fit …

I’ve been doing a lot of things this week that are not writing! It’s been hard to focus, maybe because of coronavirus, but also because my head’s ben heavily into marketing. The mystery of AMS and FB ads!! How hard it is to make them pay!! The primary experiment this week was to raise ALL my prices. Saint Justice is now $2.99. The zombie boxset is $9.99. The only book in my catalog that is 99c is The Last, zombie book 1. At first sales went well. It’s very exciting to see 10 copies of the boxset sell – that’s …

First off, the grand news – Wren book, Reparation, is finished in audiobook format. More on this when it releases. 3 months ago I had just 1 book in audio – The Last – pretty soon I’ll have 4, with 3 in a series. All the backlist is tight, produced, and polished. Unless… Can I get the zombie box set back into profit? This is the mystery. If I can, then it will seem worthwhile to buy back the Last Mayor rights and make the whole series in audio. That’ll be about $10k – real money. It’s also a whole …

I have a painful confession to make. So far this month I’ve made some nasty losses on my ad spend. Ack! Ouch! Thwack! For several weeks I’ve been aware I was deficit spending – putting more into ads than I was getting back on a daily basis. I was doing this because the last 3 months of data – which I wrote about here and here – showed the zombie box set was moving in a crazy way. Through Dec, Jan and Feb it was selling at the rate of 1 book for every 3 clicks. Every click I paid …

It has been a really weird week – I’m sure for everyone. Tuesday we started self-isolating, and that morning I had to prep a powerpoint lesson with audio over the top to be delivered by colleagues who were still on campus. Wednesday everyone was off, and I had another lesson to prep and record, same on Thursday, then Friday I had the first online drop-in 1-1 with a student. I thought working from home would mean more time for writing, but it hasn’t worked out that way yet. Most likely that’s about getting used to the new working environment, learning …

The most major event this week was the approval and release for sale of the Saint Justice audiobook via Audible and Amazon. It hardly feels real yet that this is out in the world – nevertheless – it is! Saint Justice audiobook release Here’s a sample: Get it here for $23.97 or £18.29 (weird prices, I know): Audible US Audible UK I’ve sent a few free codes out to trusted reviewers – if you think you’d be able to write a review on Audible – please do get in touch and I’ll send you a free code too 🙂 In …

So mid-week I had all those revelations fuelled by some new data analysis – full post here – but in essence these were the findings: The Last Mayor 1-9 box set has sold 1 copy for every 3 ad clicks consistently for the last 3 months, earning a tidy profit. The Wren thrillers sell 1 for every 10 ad clicks and have decent readthrough, but lose money because the funnel is not deep enough (not enough books at high enough price). My response was to increase the price of Saint Justice to $2.99 and cut loss-making Facebook ads, while substantially …

Recently I was looking at Brian Meeks’ book on Amazon Ads again – perusing his data analysis chapters, when I noticed a way of approaching the data I hadn’t tried before, or had at best only guesstimated. Actually tracking conversions. For weeks I’ve had the sense that the Wren thrillers weren’t converting. I was losing money, so they couldn’t be. Readthrough had to be bad. I was throwing clicks and ad money and nothing was going on. Data is your friend, Brian Meeks said, so I decided to dig in. First up, I needed a consistent idea of sales. Basic …

Nick finished narrating Wren 2 MONSTERS on Saturday, after a pell-mell race through the last week of Feb to get it done. His performance was stellar – incredible intensity from Wren, great accents – I just loved it. And so we turn immediately to Wren 3, REPARATION. I blitzed early edits on Sunday so he’d have something to record today, and ended up going to bed feeling a little down about the whole thing. Why? I found problems. It’s a weird thing to find problems in such recent writing. Actually I finished Reparation 6 months ago now (I haven’t had …

I just saw an old school peer on the TV, Ralf Little! We weren’t friends, but we hung out a few times, chatted occasionally, and I’ve kept a distant eye on his career. When we were at school he was in the cricket drama Sloggers, then around Uni he was in 2 Pints of Lager and Packet of Crisps, which I never felt drawn to, and then he was kind of quiet. Now he’s the lead detective on Death in Paradise! A show I used to watch religiously, then tapered off after they swapped the lead guy for a young …