Adventures in Book Marketing: The Last

MJG Book Cover Design, Marketing Leave a Comment

The Last is without doubt my most successful book yet. It has sold close to a thousand copies since release 4 months ago, with several hundred more in Kindle Unlimited borrows, and close to 10,000 copies given away free. Why is this happening? It surely has been down to three things: title, cover, blurb. In a nutshell- the book’s marketing. This post is about the marketing path to the current title, cover and blurb. DESIGN ONE I started off with a wordy, opaque title which I thought was clever, silly and fun. It tied in perfectly to the book, being …

Adventures in Website Marketing: michaeljohngrist.com 5.0

MJG Marketing, Site Updates 10 Comments

A few days ago the 5.0 version of this site went live. I’ve been hard at work redesigning and coding for the past few weeks, learning how to do all the things I wanted to do through simple CSS and html. It can be an incredibly frustrating experience at times- but when finally the pixels click into place, the target image floats properly left, it can feel like a momentous achievement. Big changes include: – everything is now within borders and wrappers – the front page is laid out as a magazine – it’s a calmer and more serious color …