1 day before International bookbub – Marketing Report

MJG Marketing, Writing Leave a Comment

My Facebook ad for The Saint’s Rise continues to deliver, though the price of clicks has increased. I was getting them for less than 20p, now it’s closer to 25p. Tomorrow is the Bookbub, and I think I’ll just switch the FB ads off for the day – then maybe turn them back on in the aftermath, to try and maintain rank. On the 7th, 8th and 9th I spent 32 pounds on FB ads. I switched off the Bookbub ads as I got nothing. On those days I sold 15 copies of The Saint’s Rise on Amazon uk and …

3 days before International Bookbub – marketing report

MJG Marketing, Writing Leave a Comment

My ad on Facebook continues to perform pretty nicely, in the last 4 days since ads started it has sold 8 copies on amazon, half of those at the full 4.99 price, half at 99p, and 4 copies through iTunes, half at full price, half at 99p. So I’ve made about 20 pounds, for an outlay of 40 (at 10 a day). A 100% loss of 20 pounds. So why so chipper? These are better results than I’ve ever really had with a Facebook promo before, and my goal here is not to make momey (yet), it’s to juice the …

New ads for The Saint’s Rise

MJG Marketing, Writing Leave a Comment

With my International Bookbub on The Saint’s Rise coming up in 6 days (Jan 10), I’ve started up a couple of new ads focused on the UK market (my biggest market after the US) to try and juice the ranking ahead of time. Here’s the FaceBook ad: I’ve never tried putting all retailers links in the body of the ad before, or leading with the major audiobook headline. I also rewrote the story summary – before it was primarily about the bizarre world, but now: All Sen’s young life he’s been hunted – by the pitiless King and his nightmare …

Podcast time!

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I’m gonna be on the Fantasy Fiends podcast Dec 20 with Andy Peloquin and Steve – pretty excited as it’s my first time to be interviewed live. They send a preview kit which I just filled in – and of course I put forward my days as an adventurer as my topic. Yeah. I don’t talk about my ruins exploring days much – but of course I still know all this stuff, and remember all the adventures. I suppose I carry it all around with me, and even though I’m not actively exploring/adventuring anymore, it absolutely drives who I am …

Trying my damnedest…

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For the past couple of days I have been trying my damnedest to join Amazon uk’s marketing scheme. My word, they don’t half make it difficult. First I signed up for an Amazon Advantage Account. Then I used that to sign up for the AMS Marketing account, waited a day, and got rejected! In the rejection they sent me a link to the Amazon US marketing scheme with the advice that I ‘re-register’ with a new email. But my US AMS ads are working fine! I want to be in the UK AMS! I emailed their contact person. We have …

Writing Update 2018 week 47

MJG Life, Marketing 2 Comments

Yesterday I took my heart in my mouth and sent a message to one of my favorite thriller authors – someone I’ve corresponded briefly with before. I just finished one of his books and loved it. There was much in common with the thriller I’ve just written – human trafficking, white supremacists, a hero damaged in childhood now pursuing a Dexter-like vigilante revenge. So in my message I asked if he’d be willing to take a look at my book and maybe offer a blurb. Unfortunately, he replied within minutes with a considerate but firm no. He was busy, which …

Indie Guides: How to get a great book cover artist

MJG Book Cover Design, Indie Guides, Life, Marketing Leave a Comment

As a self-publisher for 5 years now, with fourteen novels, two short story collections and a non-fiction book of my Japan ruin adventures, you can bet I’ve commissioned a lot of book covers, and thus have a lot of experience (even wisdom?) I can pass along. Added all together that’s 17 covers commissioned, right? Well, not exactly. I think I’ve taken just about every route to a cover that is possible, including making one of them from scratch myself. So then that’s 16 covers commissioned? No again, because my three cyberpunk I’ve had re-made FOUR times (count ’em, for five …

London Indie Authors group November Meetup

MJG Author Group, Life, Marketing, Writing Leave a Comment

I haven’t yet mentioned on my blog about the group I co-organize on the Meetup.com website, called London Indie Authors. I joined the group some 2 years ago, back when it was just about still being run by Orna Ross, who founded ALLi, the Alliance of Independant Authors. A year later I was invited by then-organizer and my bud Jerome to co-organize alongside him. We meet monthly to discuss marketing of our books. The group has changed a little in the last year, largely in the way we plan the agenda. We used to get speakers in about half the …

3-book promotion

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This evening I set up a three book (I should say ‘product’) promotion- The Last free, The Loss (book 4) free, and the box set books 1-3 99cents, starting on April 18-22. It took two hours to get it all done, and in total if all promotion sites accept me, it’ll cost $510. It looks like a lot. It is a lot. But the last time I did this I spent $630 and ultimately got more than double that back. Plus- Mark Dawson, King of book facebook ads, spends about $20,000 a month on advertising, and gets more than that …

Facebook ad results for The Last, The Lost, The Least box set

MJG Marketing 2 Comments

For the past week I’ve been experimenting with Facebook advertising to push my box set, books 1-3 of the Zombie Ocean: The Last, The Lost, The Least. http://www.amazon.com/Last-Lost-Least-Box-Books-ebook/dp/B01CDK32PO It’s not my first time to run facebook ads, but my first time to make some effort. On previous occasions I didn’t design the ad image or pay much attention to the ad copy. It failed. It seems to have failed this time too :(. Despite this lovely ad I made: You can’t have much text on Facebook ads, though book covers are exempt. There is text allowed around it, and I …