Facebook ad success?!?

MJG Ignifer Cycle, Last Mayor, Marketing, Writing Leave a Comment

Two weeks back I wrote about how I was getting back into Facebook ads. Well, I have done that with a vengeance, and while spending $500 from Feb 1-15 I have experienced some of my best results yet. So am I making money? Technically, no. But maybe yes? Let’s break it down. After reading Michael Cooper’s book ‘My Facebook Ads Suck’ I got wise to the importance of knowing your readthrough payments. If you know what any single first-in-series book is worth to you overall, as in how much money you’ll make from a certain proprtion of people who read …

Further thoughts on the narrative structure of Mr. Ruin.

MJG Editing, The Ruin War, Writing Leave a Comment

As I wrote yesterday, I got feedback from my beta-read/developmental edit that the new version of Mr. Ruin got dull in the back half. I’ve been thinking about this since then, and this is where I’m at. I’ve got two threads, call them A and B. A is the ‘real world’, set approx 2364, and it follows Ritry Goligh and his battles with Mr. Ruin, leading to a climactic battle. Thread B follows the chord as they jack deep into a mind, seeking some unknown target at the center. I wrote the book entirely as an A B A B …

Reeling from the editor’s comment on Mr. Ruin…

MJG The Ruin War, Writing Leave a Comment

It’s late, but this is a tough one and I want to get my thoughts down now before I go to bed. So, I got the beta-reader/manuscript assessment editor’s feedback on the reworked version of Mr. Ruin. Broadly, he loved it. Great sci-fi. Well-written. Hardly needs any work at all, except… It’s a big except. Much of the second half of the book was dull. This a huge blow. Of course it’s just one person’s view. It doesn’t mean they’re right. But – this is what I was always worried about with this story – that straightening it out would …

The answers! Why people don’t read through The Last Mayor series.

MJG Last Mayor, Writing Leave a Comment

Yesterday I wrote a post about calculating my readthrough on the Last Mayor series – ie. how many people who start book 1 then read all the way through to book 9. By a conservative estimate, I came up with 3%, which seems extremely low. There’s got to be a problem there. I thought about how to figure the reason out. There’s a big drop off in sales from book 1 to 2, but maybe this is because book 1 is often 99-cents, and 99-cent readers are less likely to finish a book, and more likely to pick up a …

Calculating readthrough on the Last Mayor series

MJG Marketing, Writing Leave a Comment

Readthrough is a fascinating concept that may seem a little complex and alien at first, but is actually super obvious and essential to know when selling books in a series. You’ve probably heard Mark Dawson banging on about it. Maybe you’ve had a crack at calculating it. It basically means – what percentage of people who read your first book in series go on to read the later books? I’ve had a go at this before, and came up with something like a 50% readthrough for my whole Last Mayor 9-book series. It’s important because it helps you determine the …

Fresh Mr. Ruin blurb!

MJG Marketing, Writing Leave a Comment

Oh boy, the lessons never end! Recently I’ve been talking and thinking a lot about the interest/excitement factors in my writing. In brief – I’m great at evoking interest, through wacky world-building and lots of deep character hints – and not so great at evoking excitement, through conflict and danger and etc… Well – in this post I get punched in the face again, and come back asking for more. I’ve been rewriting Mr. Ruin to punch up the excitement and dial back the interest, and feeling like I’m succeeding. I’m thinking I have a killer blurb to reflect that …

Facebook ads promising…

MJG Marketing, Writing Leave a Comment

The two Facebook ads I posted a couple of days ago have been selling books like gangbusters! And making a profit? Well, let’s not get ahead of ourselves… It’s the best pay-per-click ad response I’ve ever had. My targeting is nothing different from what I’ve done before, just the ads are different. I’m targeting US and UK, to similar authors mostly. Yesterday I sold 18 books, including one reader who bought the whole Last Mayor series in one go – 9 books. Normally I sell 1 or 2 a day. From Feb 1-5 I’ve spent 65 pounds on ads and …

Why am I not a millionnaire author yet?

MJG Marketing, Story Craft, Writing 2 Comments

This question popped in my head the other day, and hasn’t been far from my thoughts since – begging to be turned into a full-bore navel-gazing blogalysis (blog analysis) of all my past books in summary and why they didn’t go large. I’ve done this before, in bits. For instance, I’ve blogalyzed in detail all the book covers I’ve ever had – and come up with the unsurprising conclusion that they were always bad. So chalk that one up: Bad book covers The Saint Ignifer covers were illustrated and weird for the epic fantasy genre. The Ruin books were just …

International bookbub day!

MJG Marketing, Writing Leave a Comment

Today The Saint’s Rise is having it’s International Bookbub! It’s too early to talk about results – but the FB campaign reached a high of 8 copies sold already today, so that’s a nice starting point. Here’s the copy BB used: They call the Rot a black lava, which it’s not, but it doesn’t really matter because I suppose it could be. Otherwise it’s pretty nice. Maybe I’ll use it, or the structure of it, for future ads! Also Sen is a boy at the start, a teenager later on, but probably ‘man’ converts better with this audience…

1 day before International bookbub – Marketing Report

MJG Marketing, Writing Leave a Comment

My Facebook ad for The Saint’s Rise continues to deliver, though the price of clicks has increased. I was getting them for less than 20p, now it’s closer to 25p. Tomorrow is the Bookbub, and I think I’ll just switch the FB ads off for the day – then maybe turn them back on in the aftermath, to try and maintain rank. On the 7th, 8th and 9th I spent 32 pounds on FB ads. I switched off the Bookbub ads as I got nothing. On those days I sold 15 copies of The Saint’s Rise on Amazon uk and …