Bookbub for Wren, The Lash edits & stellar email – Writing Update 2019 Week 45

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Lots of writerly action this week – with income contuining to hold at around $160 a day, 50% ACOS at around $80 a day on FB, AMS and BB ads. I have since squashed the BB ads (ineffective), trimmed the sails of the AMS ads (too expensive), and cut the Anna-image FB ads (they got very many cheap clicks due to the slight sexiness but very few sales). Indie Authors London I also had the Indie Authors London group Meetup which I run – we had some 14 people attend – including a big guy who looked like Idris Elba …

Brutality in my books, Massive Edits & Confirmatory Reviews – Writing Update 2019 Week 44

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It looks like I had a lot to say last week, as I wrote two extra blogs about the following topics: Massive edits to Last Mayor book 6 Confirmatory reviews approving my Last Mayor box set progress to date The upshot of both is that I finished editing book 6, The Laws, and moved on to Book 7, The Lash, where I faced the old challenges – simplifying complex technobabble, reducing repetition, speeding up action scenes – as well as a new one – losing sympathy for the main character when he goes too dark. I was aware when I …

Adding Bookbub ads – Writing Update 2019 Week 43

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The stellar performance of my Last Mayor box set books 1-9 continues unabated. This remains something I am surprised by, don’t fully understand, and have no idea how long it will go on for – therefore I am enjoying it very much while it lasts! It is selling some 70 copies a day, with around 20,000 page reads. That’s around $100 gross a day. Of course I am paying around 40% for the privilege. On days when AMS spends my ad budget it does better. Likewise with FB ads – though somehow the FB ads have been cutting themselves out …

Sell the sizzle not the steak in book blurbs – Writing Update 2019 Week 42

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When I launched the Soul Jacker box set last week, I also took a hard look at the blurb I was using for Soul Jacker book 1. This blurb was only a few months old. It’s a book I’ve re-blurbed multiple times. But somehow, this time around I could see how little of the ‘sizzle’ was coming through. It was all steak. Descriptive. Interesting. Not exciting. David Gluckman Case Study Maybe it was doing a mentoring session with David Gluckman, inventor of Bailey’s Irish Cream, a few weeks back that helped me see this. In advance of our session I …

The astounding binge power of book box sets – Writing Update 2019 Week 41

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Some hard talk to start – and one possible reason I stopped the Weekly Writing Updates 24 weeks (half a year!) ago: My big Soul Jacker relaunch failed. No point beating around the bush. It hurt at the time – like any setback. I’d spent a lot of time rewriting this trilogy which I first wrote in 2014/15 – paid for developmental editing, got new covers, labored for the 5th year on the blurb. I got amazing testimonials from top authors in the game (Michael Marshall Smith!, Pat Mills!) built a hell of a promo stack around a Bookbub New …

Chris Wren 3, Last Mayor Rewrites & Mentoring – Writing Update 2019 week 39 & 40

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Hoo boy. It has been 24 weeks since I last updated this writing blog! What have I been doing? Wrote book 3 of the Chris Wren thrillers, Reparation. Substantially rewrote and released book 4 of the Last Mayor series, The Loss. Just now (an hour ago) got done rewriting book 5 of the Last Mayor series, The List. Mentored another writer on marketing 1-1. Spoke to a writer’s group on marketing. Released books 1-3 of the Chris Wren thrillers. Ramped up Facebook and Amazon ad spend such that I’m now making around $40 profit a day. Put all the Last …

Writing Update 2019 week 15 & 16

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Hardly anything has happened with my writing in the last 2 weeks – it’s all been focused on getting Soul Breaker (Soul Jacker book 2) ready to go out the door, then Soul Killer to follow it. Now Soul Breaker is out, Soul Jacker is up to full price at $2.99, and I am still tallying up sales… Otherwise, as I finish up the third pass on Soul Killer, I’m also looking ahead to my new incarnation as a thriller writer. I’m reading thrillers and studying their covers and blurbs to get a better idea how to market what I …

Writing Update 2019 week 13 & 14

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It’s been an overwhelming week with the launch of Soul Jacker. I’ve sold more books faster than ever before, got influencer testimonials like never before, and heard back from readers like never before. Yesterday I hit 1,000 sales 2 major influencer plus 2 medium influencer testimonials Reports from all readers that they couldn’t put the book down SALES I looked back at my track record to get some sense of perspective here – The Saint’s Rise, which was my next most successful launch and itself also a relaunch of an earlier title, sold 800 books in the first 4 weeks. …

Writing Update 2019 week 11 & 12

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Another 2 weeks gone, and I’ve been hard at work setting up my: website book pages newsletter automation and special offers for backmatter signups. I was also lucky enough to get that awesome blurb from Lisa and Pat Mills. So what else has been going on? I’m in the run up to tomorrow’s US 99c Bookbub on The Saint’s Rise. Today it’s a BargainBooksy promotion. For the past few days I’ve been ramping up my Facebook ads- $70 today. I also set up AMS and Bookbub ads, but they don’t spend… I hope today it sells 100 copies. Well below …

Writing Update 2019 week 9 & 10

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Another two weeks gone by, and it’s looking like that’s my natural rhythm for these updates. Lots of things going on as ever these days: I got 2 Bookbubs! I finished up my Facebook ads experiment (unsuccessfully 🙁 ) I wrote about my Soul Jacker promo plan In overview, I’m still buzzing with the Bookbub promotions. I haven’t done any pre-promo for The Saint’s Rise yet, which is in 2 weeks, so I will get on that tomorrow. Rather, I’ve been busy setting up the Soul Jacker promo – and putting final touches to the text of book 1. It …