Calculating readthrough on the Last Mayor series

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Readthrough is a fascinating concept that may seem a little complex and alien at first, but is actually super obvious and essential to know when selling books in a series. You’ve probably heard Mark Dawson banging on about it. Maybe you’ve had a crack at calculating it. It basically means – what percentage of people who read your first book in series go on to read the later books? I’ve had a go at this before, and came up with something like a 50% readthrough for my whole Last Mayor 9-book series. It’s important because it helps you determine the …

Fresh Mr. Ruin blurb!

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Oh boy, the lessons never end! Recently I’ve been talking and thinking a lot about the interest/excitement factors in my writing. In brief – I’m great at evoking interest, through wacky world-building and lots of deep character hints – and not so great at evoking excitement, through conflict and danger and etc… Well – in this post I get punched in the face again, and come back asking for more. I’ve been rewriting Mr. Ruin to punch up the excitement and dial back the interest, and feeling like I’m succeeding. I’m thinking I have a killer blurb to reflect that …

Facebook ads promising…

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The two Facebook ads I posted a couple of days ago have been selling books like gangbusters! And making a profit? Well, let’s not get ahead of ourselves… It’s the best pay-per-click ad response I’ve ever had. My targeting is nothing different from what I’ve done before, just the ads are different. I’m targeting US and UK, to similar authors mostly. Yesterday I sold 18 books, including one reader who bought the whole Last Mayor series in one go – 9 books. Normally I sell 1 or 2 a day. From Feb 1-5 I’ve spent 65 pounds on ads and …

Writing Update 2019 weeks 4&5

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I skipped a week! Let’s consider the post about why I’m not a millionnaire yet the week 4 update (even though it’s not titled as such). Buoyed by the self-revelations that post brought on, I’ve gone ahead and taken another stab at Facebook ads. Almost certainly this will be an ill-fated effort ending with me stuffing more dollar bills down Zuckerburg’s hoodie-front, for paltry returns, but what they hey. It’s a laugh, amirite? Facebook Ads Here are my new ads. The copy for these kind of wrote itself. It’s calm, but clear. It gives potential readers everything they need, and …

Why am I not a millionnaire author yet?

MJG Marketing, Story Craft, Writing 2 Comments

This question popped in my head the other day, and hasn’t been far from my thoughts since – begging to be turned into a full-bore navel-gazing blogalysis (blog analysis) of all my past books in summary and why they didn’t go large. I’ve done this before, in bits. For instance, I’ve blogalyzed in detail all the book covers I’ve ever had – and come up with the unsurprising conclusion that they were always bad. So chalk that one up: Bad book covers The Saint Ignifer covers were illustrated and weird for the epic fantasy genre. The Ruin books were just …

Writing Update 2019 week 3

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It seems I have stopped blogging apart from these weekly writing updates! Maybe once a week is enough, really, to say everything. If anything important comes up, I’ll say it. Life mostly ticks over… Self-Editing I finished editing King Ruin, book 2 of the Ruin War series! *trumpet fanfare* Boy, this one was a headache. I recently read a new term that sums it up well – narrative urgency. King Ruin had some really great stuff in it – mostly building out world (skyscrapers buried in the desert and stuffed full of the dead) and character (King Ruin’s debate with …

Writing Update 2019 week 2

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On Tuesday we had the London Indie Authors Marketing Meetup – a record number were in attendance, after some 25 expressed interest. We had perhaps 17 total, with our resident French octogenarian coming down from Oxford, our resident film critic coming in late (as ever), and a host of thriller, rom-com, drama and memoir authors all round. Brad told us about his book’s nomination for the Hollywood Voice Arts award. Kaye talked about her amazing success with Amazon UK ads. Leena got a critique on her new book’s blurb. It was a jam-packed session, which naturally devolved to the pub, …

Writing Update 2019 week 1 (belated)

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Actually we’re at the end of week 2 in 2019 now, but that is for another day (tomorrow!). This week has had lots of interesting bits: a shot of external editing for Mr. Ruin, my own editing of King Ruin, and the International Bookbub. External editing I wanted fresh eyes on Mr. Ruin, which I’ve been editing off and on for months (years). All the same plot movements are there, the same characters and concepts, but it took a lot of work to really bring them to the surface – cutting through purple patches, cutting repetition, explaining concepts the first …

International bookbub day!

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Today The Saint’s Rise is having it’s International Bookbub! It’s too early to talk about results – but the FB campaign reached a high of 8 copies sold already today, so that’s a nice starting point. Here’s the copy BB used: They call the Rot a black lava, which it’s not, but it doesn’t really matter because I suppose it could be. Otherwise it’s pretty nice. Maybe I’ll use it, or the structure of it, for future ads! Also Sen is a boy at the start, a teenager later on, but probably ‘man’ converts better with this audience…

1 day before International bookbub – Marketing Report

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My Facebook ad for The Saint’s Rise continues to deliver, though the price of clicks has increased. I was getting them for less than 20p, now it’s closer to 25p. Tomorrow is the Bookbub, and I think I’ll just switch the FB ads off for the day – then maybe turn them back on in the aftermath, to try and maintain rank. On the 7th, 8th and 9th I spent 32 pounds on FB ads. I switched off the Bookbub ads as I got nothing. On those days I sold 15 copies of The Saint’s Rise on Amazon uk and …