Sell the sizzle not the steak in book blurbs – Writing Update 2019 Week 42

MJG Story Craft, Weekly Writing Update, Writing Leave a Comment

When I launched the Soul Jacker box set last week, I also took a hard look at the blurb I was using for Soul Jacker book 1. This blurb was only a few months old. It’s a book I’ve re-blurbed multiple times. But somehow, this time around I could see how little of the ‘sizzle’ was coming through. It was all steak. Descriptive. Interesting. Not exciting. David Gluckman Case Study Maybe it was doing a mentoring session with David Gluckman, inventor of Bailey’s Irish Cream, a few weeks back that helped me see this. In advance of our session I …

The astounding binge power of book box sets – Writing Update 2019 Week 41

MJG Weekly Writing Update, Writing Leave a Comment

Some hard talk to start – and one possible reason I stopped the Weekly Writing Updates 24 weeks (half a year!) ago: My big Soul Jacker relaunch failed. No point beating around the bush. It hurt at the time – like any setback. I’d spent a lot of time rewriting this trilogy which I first wrote in 2014/15 – paid for developmental editing, got new covers, labored for the 5th year on the blurb. I got amazing testimonials from top authors in the game (Michael Marshall Smith!, Pat Mills!) built a hell of a promo stack around a Bookbub New …

Chris Wren 3, Last Mayor Rewrites & Mentoring – Writing Update 2019 week 39 & 40

MJG Weekly Writing Update, Writing Leave a Comment

Hoo boy. It has been 24 weeks since I last updated this writing blog! What have I been doing? Wrote book 3 of the Chris Wren thrillers, Reparation. Substantially rewrote and released book 4 of the Last Mayor series, The Loss. Just now (an hour ago) got done rewriting book 5 of the Last Mayor series, The List. Mentored another writer on marketing 1-1. Spoke to a writer’s group on marketing. Released books 1-3 of the Chris Wren thrillers. Ramped up Facebook and Amazon ad spend such that I’m now making around $40 profit a day. Put all the Last …