Girl’s Generation Cheetos
Girls Generation is a big news 9-member pop group from South Korea. They are currently breaking into Japan and other Asian countries in a major way. This can be seen in their cute same-looking legs gracing the covers of many product ads, from cookies to Cheetos.
Girls Generation prep for launch. My favorite is probably, um, the leader? 9 different flavors of same though, really.
Girls Generation = sexy, young, vibrant. Cheetos= not.
Cheetos – serious taste-having cheese. With 1 collectible card.
It’s an odd branding exercise. If they’d carved each individual Cheeto into the shape of one of the girls’ legs, I’d be impressed. Of course they didn’t. It isn’t even a new flavor.
10 cards to collect, 1 per pack. If I was a completionist, I’d have to eat 20+ packs to get them all. My stomach hurts thinking about it. That’s a lot of chemical chEese numbers.
I guess the dynamic of girl’s groups has changed, or is just different in Asia, from the days of groups like the Spice Girls. Look at the Spice Girls. Now that’s a real girl’s group- festooned with Union Jack’s and oozing variety. My favorite was Geri.
Are you a fan of Asian girl groups? I know there are plenty out there. There are lots of all inclusive holidays to South Korea or Japan that’ll put you right in the thick of the culture. Get up close and personal with some branded Cheetos this fall.
Finale- the ladies and their cheese. Could they look any better than this?
See more weird Japan content here:
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See MJG’s fiction here.